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The Synopsys Users Group (SNUG) held its annual Israel conference, SNUG Israel 2024 at Daniel Hotel in Herzliya last week. As part of the world’s largest user community of electronic design professionals, SNUG Israel 2024 gathered hundreds of engineers, designers, and industry leaders to explore the future of semiconductor design in the rapidly evolving Era of Pervasive Intelligence.

Dr. Aart de Geus, Executive Chair and Founder of Synopsys, delivered a keynote which explored the profound shifts shaping the semiconductor industry. Dr. de Geus delved into the exponential semiconductor technological advances of this decade, emphasizing how AI is driving vertical-market opportunities and redefining products, processes, and innovation. The keynote underscored the critical need for cutting-edge technology, systemic collaboration, and heightened focus on power efficiency to seize the immense opportunities ahead.

“The ingenuity of our industry cannot be overestimated,” said Dr. Aart de Geus, Synopsys Executive Chair and Founder. “We are surrounded by the acceleration from ‘scale complexity’ to ‘systemic complexity’, and with it, a great opportunity to shape the future of silicon and software-defined systems. It is the collaboration across the ecosystem that has brought us to this moment, and it is this collective force that will continue to redefine what’s possible.”

The customer keynote was presented by Uri Frank, Vice President of Engineering at Google Cloud. Frank’s keynote, “It’s All About AI!”, offered a deep dive into the transformative AI trends reshaping technology. He shared his perspective on the challenges and opportunities AI presents to the systems and silicon industries, emphasizing the pivotal role of AI in the design and development of next-generation technologies.

The SNUG Israel 2024 conference is the 20th annual SNUG event in Israel. The conference featured more than 35 technical presentations, with dedicated tracks covering critical topics such as digital design implementation & signoff, verification software and hardware, analog/mixed-signal (AMS) design & simulation, successful IP integration into SoCs, formal & functional safety (FuSa), emulation & FPGA prototyping and energy-efficient SoCs.

Since its inception in 1991, the Synopsys Users Group (SNUG) has been a platform for electronic design professionals to share knowledge and drive innovation from silicon to systems. Today, SNUG is the world’s largest user conference in the electronics industry, with over 12,000 Synopsys tool and technology users participating across North America, Europe, Asia,  and Israel. In addition to peer-reviewed technical presentations and insightful keynotes from industry leaders, SNUG conferences offer an invaluable opportunity to connect with Synopsys executives, design partners, and members of the global design community.