Israeli PRs

CEVA Bluetooth® 5.4 IP Achieves SIG Qualification, Includes New Features to Address Rapidly Growing Electronic Shelf Label (ESL) Market

CEVA, Inc. (NASDAQ: CEVA), the leading licensor of wireless connectivity, smart sensing technologies and custom SoC solutions, today announced that its RivieraWaves Bluetooth® 5.4 Platform is SIG qualified and already licensed to several customers, including to those addressing the rapidly expanding Electronic Shelf Label (ESL) market. Global technology intelligence firm ABI Research forecasts that the ESL market will grow from nearly 185 million annual shipments in 2022 to nearly 560 million units by 2027, with Bluetooth-enabled ESLs accounting for a growing portion of the overall market.

Tal Shalev, Vice President and General Manager of the Wireless IoT BU at CEVA, commented: “The RivieraWaves Bluetooth 5.4 IP provides our customers with a SIG qualified platform on which to build the lowest power Bluetooth 5.4 SoCs, including those wishing to target the rapidly expanding electronic shelf label market. Our leadership in wireless connectivity IPs is built on more than two decades of ultra-low power wireless expertise spanning Bluetooth, Wi-Fi, cellular IoT and UWB, serving hundreds of customers and powering more than 4.5 billion wireless IoT devices. Yet again, we are the first IP provider to achieve Bluetooth SIG qualification for the latest standard including all optional features, ensuring our customers can get to market quickly, with less risk and lowest cost.”

CEVA’s RivieraWaves Bluetooth 5.4 is the first IP platform to achieve SIG qualification that includes all features of the standard, including Periodic Advertising with Responses (PAwR) and Encrypted Advertising Data (EAD), both of which are required to address the ESL market opportunity. Smart Retail is increasingly adopting ESLs that contain information such as pricing, offers and promotions, inventory status, and product details. This adoption will be greatly accelerated by the availability of a low cost, standard-based communication technology. With Bluetooth 5.4, the mature Bluetooth connectivity technology is enhanced to deliver an optimized, secure and energy-efficient network to accommodate potentially thousands of ESLs and other authenticated devices, delivering substantial real-world economic benefits in the process.

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